Speedfactory: An interactive datalab for URBAN runners


• production
• on-site production


An interactive promotion for Adidas in London, Paris & NeW york

Out of Adidas' rapid manufacturing lab came the AM4, a new running shoe custom made for the cities of London, Paris, NY and LA.

To promote the rapid manufacturing, Resn created the Speedfactory: an interactive datalab, where runners can track and collect their data in preparation for a future of personalized shoes.

Four interactive installations: a treadmill, photo booths, kinect tracking and a 3D foot scanner are housed in a custom structure made of shipping containers. For the launch of the shoes, it travelled to Brick Lane in London,  the National Library in Paris, and DUMBO in Brooklyn, NY.

As a producer, I was responsible for expanding the dev team, purchasing and tracking hardware, client communication and support of Resn's developers and management during the development and on-site.

Photos by Sodium Films


this project was created AS PART OF the  resn team.

Daan van Hasselt
Fiction Factory
Ramon Illobre
Sylvain Vriens


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