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Speedfactory: An interactive datalab for URBAN runners

 

• production
• on-site production
 

 

An interactive promotion for Adidas' latest shoe in London and Paris

Out of Adidas' rapid manufacturing lab came the AM4, a new running shoe custom made for the cities of London and Paris. 

To promote the AM4, Resn created the Speedfactory: an interactive datalab, where runners can track and collect their data in preparation for a future of personalized shoes.

Four interactive installations: a treadmill, photo booths, kinect tracking and a 3D foot scanner are housed in a custom structure made of shipping containers. For the launch of the shoes, it travelled to Brick Lane in London and the National Library in Paris.

As a producer, I was responsible for expanding the dev team, purchasing and tracking hardware, client communication and support of Resn's developers and management during the development and on-site.

Photos by Sodium Films

 

this project was created AS PART OF the  resn team.

With:
Daan van Hasselt
Fiction Factory
NoCompUTER
Ramon Illobre
Sylvain Vriens

 
 

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