Speedfactory: An interactive datalab for URBAN runners
• on-site production
An interactive promotion for Adidas' latest shoe in London and Paris
Out of Adidas' rapid manufacturing lab came the AM4, a new running shoe custom made for the cities of London and Paris.
To promote the AM4, Resn created the Speedfactory: an interactive datalab, where runners can track and collect their data in preparation for a future of personalized shoes.
Four interactive installations: a treadmill, photo booths, kinect tracking and a 3D foot scanner are housed in a custom structure made of shipping containers. For the launch of the shoes, it travelled to Brick Lane in London and the National Library in Paris.
As a producer, I was responsible for expanding the dev team, purchasing and tracking hardware, client communication and support of Resn's developers and management during the development and on-site.
Photos by Sodium Films