research & STRATEGy

feasibility study
MVP Value Validation
content strategy
ux strategy

Customer-journey sessions
micro surveys
user analytics
in-depth interviews
stakeholder workshops
A-B testing

User research is invaluable for any project
• if you want to know who your users are and how you can help them
• if you want to learn what goes well and where there are areas for improvement
• to understand which language resonates
• and to know where to focus your resources to bring the biggest gains or even better: what you should leave as is.

Whether it's education, arts & culture, health care, or the urban environment,  I love diving into new areas, and the surprises and insights that come with talking to users.
Because I love learning... but most of all so we can create a product or service which truly fills a user's needs.



workshops & sessions

prototype user-testing